Published: 2026
I am pleased to recommend Anthony Bordsen, whom I had the opportunity to work with
closely in a complex digital commerce environment at Legrand AV for over 4 years.
What stood out to me most about Anthony was his ability to operate comfortably between
business and technology. He was equally effective in discussions with business
stakeholders, product teams, architects, developers, and QA teams, and he consistently
helped translate business needs into clear, actionable requirements that technical teams
could implement.
He has extensive experience across the full digital commerce customer journey, from
product discovery through order completion. This includes search, product listing pages,
product detail pages, cart, checkout, and order processing. Because he has worked across
the entire journey, he understands not only the individual capabilities within each area, but
also how they depend on one another and how decisions made upstream can affect the
customer’s experience downstream.
On the search side, Anthony has worked extensively with Coveo and understands how
search relevance, facets, filters, product attributes, indexed content, and product data
influence the customer’s ability to find the right products. He has been involved in
requirements and troubleshooting around product discovery and understands how search
connects into product listing and product detail experiences.
He also has strong experience with Sitecore CMS and understands the role an enterprise
content management platform plays in supporting digital experiences. He has worked with
structured content, product-related content, reusable components, page authoring, digital
assets, content publishing, and the integration of CMS capabilities with commerce and
other backend systems. This experience has given him a strong understanding of how
content, product data, search, and commerce capabilities come together to support a
consistent end-to-end customer experience.
He has also worked deeply in product and commerce experiences, including product
information, pricing, availability, attributes, specifications, cart behavior, checkout, and
order submission. His experience with SAP-supported commerce processes has given him
a strong understanding of how customer-facing digital experiences interact with enterprise
systems behind the scenes.Internal
One of the things I valued most in working with him was his ability to look at a problem end
to end. He was able to trace the flow across product data, Sitecore, Coveo, APIs,
integration layers, commerce logic, SAP, and downstream systems to help identify where
the actual issue originated.
He is also technically comfortable working with REST APIs, JSON payloads, system
integrations, source-to-target mappings, and data transformations. He does not need to
be a developer to communicate effectively with development teams. He understands
enough of the technical details to ask the right questions, identify dependencies, challenge
assumptions when needed, and ensure that requirements are specific enough for
developers and architects to act on.
From a business analysis and product ownership perspective, Anthony is strong at
requirements gathering, gap analysis, backlog refinement, user stories, acceptance
criteria, prioritization, stakeholder alignment, and UAT support.
He also has extensive experience using Jira as part of day-to-day product ownership and
delivery management. He has used Jira to manage product backlogs, epics, user stories,
acceptance criteria, priorities, dependencies, defects, and delivery progress. He has also
used Jira effectively during backlog refinement, sprint planning, delivery tracking, UAT, and
issue resolution.
In my experience, Anthony brings a valuable combination of business understanding,
digital commerce experience, CMS knowledge, technical depth, product ownership
discipline, and practical problem solving. He is particularly well suited for roles that
require someone to connect business strategy and customer experience with the systems,
data, and development work required to deliver them.
I would confidently recommend Anthony for senior business analysis, product ownership,
and digital commerce roles, and I would be happy to work with him again.
Sincerely,
Dileep Basavarajappa
Sr, Technical Architect & Dev Manager
Legrand AV
Email: dileep.hb1@gmail.com, C: 763-337-4192