Enterprise Product Management | Business Process Optimization | Platform Strategy
I help organizations solve complex business challenges by connecting product strategy, technology, and operational execution. My focus is improving enterprise platforms, streamlining business processes, and delivering products that make work easier for both customers and internal teams.
Throughout my career I’ve partnered closely with business stakeholders, engineering, UX, QA, and operations teams to translate ideas into practical technology solutions. From defining strategy and managing Agile backlogs to improving workflows and measuring outcomes after release, I enjoy working across the entire product lifecycle.
What motivates me most is understanding how a business works, identifying where friction exists, and building scalable solutions that improve how people, processes, and technology work together.
Product Leadership
Business & Technology
- Translating business challenges into actionable product requirements
- Connecting customer needs with technical solutions
- Balancing business priorities with engineering realities
Agile Product Delivery
- Backlog ownership, refinement, and prioritization
- User story definition and acceptance criteria
- Sprint planning, release coordination, and continuous improvement
Product Discovery & Delivery
- Facilitating stakeholder alignment and problem definition
- Leading initiatives from concept through launch and iteration
- Improving how teams define, prioritize, and execute work
Operating Principles
- Simplify complexity. Listen beyond the request.
- Build alignment through collaboration.
- Leave every process better than you found it.
How I Approach Product Management
I believe the best products are built by first understanding how a business works, how people use the tools available to them, and where unnecessary complexity gets in the way. Technology should support the business, not force the business to adapt to technology. My approach is simple: understand the problem, listen to the people closest to it, simplify wherever possible, and build solutions that create measurable value for customers, employees, and the business.
Platforms, Technologies & Tools
Enterprise Platforms: CRM | ERP | CMS
Product Delivery: Jira | Jira Service Management | Agile/Scrum
Analytics & Insights: Google Analytics 4 (GA4) | Google Tag Manager | Google Search Console | Qualtrics,
Web Technologies: Sitecore | WordPress | HTML | CSS | React (Working Knowledge)
Quality, Performance & Optimization: BrowserStack | Lighthouse | Screaming Frog | Technical SEO
Collaboration: Microsoft 365 | Miro | Slack
Professional Experience
Senior Product MaSenior Product Manager – Digital Experience Platforms/ eCommerce
Legrand AV 2021–April, 2026
Owned product strategy and roadmap execution for a B2B digital experience platform supporting a $50M digital revenue channel within a broader $500M business ecosystem, partnering across business, engineering, operations, and customer support teams to improve enterprise workflows, customer experiences, and platform capabilities.
What I drove
- Product Discovery & Search Optimization
Led initiatives to improve search relevance, navigation, and metadata structure using AI/ML-supported capabilities (Coveo and internal models). Reduced friction in product discovery and improved alignment between user intent and content structure. - MarTech & Platform Alignment
Unified fragmented digital initiatives across search, content, analytics, and UX into a more cohesive product strategy. Ensured investments worked together rather than creating isolated improvements. - Workflow & Process Efficiency
Designed and implemented scalable logic frameworks (faceted navigation, dynamic page generation, structured taxonomy) that reduced manual effort and increased speed to market. - Data-Driven Product Decisions
Leveraged GA4, behavioral data, and CSAT insights to guide prioritization and evaluate performance. Helped shift conversations from opinion-based decisions to measurable outcomes. - Cross-Functional Leadership
Aligned Product, Engineering, UX, Data, and Operations across multiple concurrent initiatives. Acted as the connective layer ensuring clarity, feasibility, and forward progress. - AI & Emerging Capabilities
Led early exploration and integration planning for AI-driven chatbot experiences and enhanced recommendation systems, focusing on practical implementation and long-term scalability.
Senior Product Owner & Technology Manager
Optum – Innovation R&D 2012-2021
Led product strategy and delivery for enterprise marketing technology platforms supporting large-scale digital engagement and executive sales initiatives.
What I drove
- Defined product strategy for enterprise content and experience platforms supporting large-scale digital ecosystems and customer-facing experiences.
- Experience supporting operational workflows involving project delivery, installation coordination, technical field teams, and customer-facing service processes across multiple industries.
- Led cross-functional teams to establish content models, metadata standards, and workflow capabilities that improved discoverability and user engagement.
- Prioritized platform enhancements and integration opportunities based on customer needs, business objectives, and operational efficiency goals.
- Directed platform evaluations and technology decisions to improve scalability, personalization capabilities, and long-term product sustainability.
- Partnered with engineering, UX, operations, and business stakeholders to align roadmaps, remove delivery obstacles, and drive adoption.
- Applied experimentation and performance analysis to optimize customer journeys and improve engagement across key experiences.
Early Career
Technology Manager — Minnesota Vikings (NFL)
Managed digital and event-based engagement technologies, supporting high-visibility operations and vendor coordination.
Senior A/V Technology Manager — Graybow Communications
Delivered and managed AV integrations and live event technologies, leading technical teams and supporting large-scale productions.
Community & Sports Involvement
Board of Directors, Youth Basketball Association – Webmaster, registration/payments admin, and league setup via SportsEngine.
Youth Sports Volunteer – Coaching, team management, Video streaming/recording.
Education
Minnesota State University- Mankato, MN
General credits 1999-2001
Institute of Production & Recording- Minneapolis, MN
Certificate of Audio Production and Engineering 2002-2004
Certificates
A-CSPO, Advanced Certified Scrum Product Owner – Scrum Alliance org.
Community contributions and Hobbies
Volunteering and contributions: Board Member; Youth travelling basketball association (Web Master, Communication director), Youth sport coaching, non-profit theatre organizations
Hobbies: Family man, music production, engineering, songwriting and performance, camping, hiking, emerging technologies, woodworking, welding, antique restoration. Experience in multiple Small Business startups and entrepreneurial spirited.
