Senior Product Manager | Software & Platform Strategy | Digital Commerce | AI & Optimization
I help organizations solve complex business and customer problems by connecting product strategy, technology, and operational execution. My focus is improving enterprise platforms, simplifying business processes, and building products that create measurable value for customers, employees, and the business.
Throughout my career, I have partnered closely with business stakeholders, Engineering, UX, Data, Operations, Marketing, and QA to translate ideas into practical technology solutions and guide products from discovery through delivery and continuous optimization.
Product Leadership
I operate at the intersection of strategy, customer experience, business needs, and technology, helping teams move from complex problems to practical, scalable solutions.
Strategy & Direction
Define product vision, roadmaps, priorities, and trade-offs that connect customer needs and business objectives with achievable technology strategies.
Business & Technology
Translate business challenges into actionable product and technical requirements while balancing customer priorities with engineering realities.
Discovery & Decisions
Use customer insight, behavioral data, experimentation, feedback, and technical analysis to identify problems and make informed investment decisions.
Cross-Functional Delivery
Align Engineering, UX, Data, Operations, Marketing, QA, and business teams from discovery and prioritization through development, validation, release, and optimization.
Platforms & Systems
Look beyond individual features to understand integrations, data flows, dependencies, workflows, and the interconnected systems responsible for the customer experience.
People & Growth
Lead, mentor, and develop product professionals while creating opportunities for others to take ownership, grow their capabilities, and increase their impact.
How I Approach Product Management
I believe the best products are built by first understanding how a business works, how people use the tools available to them, and where unnecessary complexity gets in the way. Technology should support the business, not force the business to adapt to technology. My approach is simple: understand the problem, listen to the people closest to it, simplify wherever possible, connect the right teams, and build solutions that create measurable value for customers, employees, and the business.
Platforms, Technologies & Product Practice
My technical experience supports product decision-making and enables me to work effectively with developers and architects without trying to be the developer in the room.
Product Strategy & Delivery
Technical Product & Integrations
Digital Commerce
Search & Content Platforms
Customer Insights & Optimization
AI, ML & Emerging Experiences
Enterprise & Experience Platforms
Professional Experience
Product leadership across consulting, B2B digital commerce, enterprise platforms, innovation, and complex technology environments.
Lead paid product and digital consulting engagements from discovery and strategy through implementation, helping clients identify customer needs, evaluate opportunities, improve experiences, and translate objectives into actionable solutions.
Focus Areas
- Apply AI-assisted product discovery and rapid prototyping to accelerate research, requirements development, technical analysis, solution design, and evaluation of new concepts.
- Develop practical AI product strategies focused on identifying high-value use cases, prioritizing opportunities, improving workflows, and defining paths from concept to implementation.
- Conduct product R&D and technical prototyping across digital and physical concepts using customer discovery, feasibility analysis, systems thinking, iterative experimentation, and hands-on testing.
- Advise clients across UX, analytics, accessibility, responsive experiences, and conversion optimization while managing initiatives through stakeholder alignment and delivery.
Owned product strategy and roadmap for a B2B software and digital commerce platform supporting a broader ~$500M business ecosystem, with direct accountability for a ~$50M digital revenue channel.
What I Led
- Led Engineering, UX, Data, Operations, Marketing, QA, and business stakeholders across discovery, prioritization, development, release, and continuous optimization.
- Directed the end-to-end commerce journey across search, PLP, PDP, product information, pricing and availability, cart, checkout, and order processing.
- Drove search and product-discovery strategy using Coveo, including relevance, facets, filters, product attributes, indexed content, taxonomy, personalization, and guided experiences.
- Partnered closely with developers and architects across Sitecore, Coveo, REST APIs, JSON payloads, integrations, mappings, transformations, commerce logic, and SAP-supported processes.
- Used experimentation, behavioral analytics, customer feedback, and Qualtrics XM programs to identify friction and guide product decisions, helping improve CSAT from approximately 3.2 to 4.0+.
- Established and championed Jira Service Management break/fix capabilities and workflow automation, improving operational visibility and coordination around customer-impacting issues.
Technical Product Leadership
Worked end to end across product data, Sitecore, Coveo, APIs, integration layers, commerce logic, SAP-supported processes, and downstream systems. This technical fluency allowed me to translate business needs into actionable requirements, identify dependencies, troubleshoot cross-system issues, and work effectively with developers and architects throughout delivery.
Led product strategy and roadmaps within Innovation/R&D and enterprise platform environments, translating emerging business and customer opportunities into scalable software capabilities and digital experiences.
What I Led
- Directed Engineering, UX, Operations, and business teams through requirements discovery, technical specifications, user stories, acceptance criteria, workflow definition, development, QA/testing, validation, and release.
- Shaped enterprise platform capabilities spanning search, metadata, taxonomy, content models, publishing workflows, and scalable digital experiences.
- Directed integrations and cross-system data flows, partnering with Engineering to identify dependencies, troubleshoot integration issues, validate expected behavior, and manage technical and rollout risks.
- Evaluated platforms, vendors, and emerging technologies through Innovation/R&D initiatives, translating business needs and technical considerations into product recommendations, prototypes, and implementation strategies.
- Led digital experience capabilities supporting interactive and passive digital signage environments, including BrightSign, within broader enterprise platform ownership.
Strategy grounded in how products actually get built.
I bring a combination of product strategy, customer understanding, technical fluency, cross-functional leadership, and practical execution. Whether the challenge involves enterprise platforms, digital commerce, search and discovery, integrations, AI, or operational workflows, I focus on connecting the customer problem, the business opportunity, and the systems required to deliver a scalable solution.
