tonybordsen@gmail.com | 612-807-0103 |
tonybordsen.com | http://linkedin.com/in/anthony-tony-bordsen-812a7429
Overview
Senior Product Manager with 20+ years of experience in marketing technology, digital platforms, and customer experience optimization. Proven ability to translate complex business challenges into scalable digital product strategies while leading cross‑functional teams across engineering, UX, analytics, and business stakeholders.
Recognized for innovative thinking, strong problem solving, and comfort presenting product strategy and sprint outcomes to large stakeholder groups and executive audiences. Experienced managing the entire product lifecycle from discovery and strategy through development, launch, and continuous optimization while driving measurable improvements in digital experiences and platform performance.
Key Strengths
Over the course of my career working at the intersection of marketing technology, digital platforms, and product leadership, I’ve developed a set of strengths that help teams translate complex challenges into practical, scalable solutions.
Product Strategy & Vision
Ability to translate complex business challenges into clear product strategies and roadmaps that align technology investments, user experience improvements, and measurable business outcomes.
Martech & Digital Platform Expertise
More than 20 years of experience working within marketing technology ecosystems, digital commerce platforms, and customer experience systems across enterprise environments.
Product Discovery & Problem Framing
Experienced facilitating stakeholder workshops and discovery sessions to identify the right problems before teams begin building solutions.
Data-Driven Product Decisions
Uses analytics, behavioral insights, and performance metrics to guide prioritization, roadmap planning, and continuous product optimization.
Cross-Functional Product Leadership
Leads collaboration across engineering, UX, analytics, and business stakeholders to deliver scalable digital products and customer experiences.
Complex Problem Solving
Known for innovative thinking and the ability to navigate ambiguous challenges while identifying practical, forward-looking solutions.
Executive Communication & Product Storytelling
Comfortable presenting product strategy, roadmap direction, and sprint outcomes to executive leadership and large stakeholder audiences.
Continuous Product Improvement
Champions iterative development, experimentation, and customer-focused optimization to improve digital experiences over time.
“Tony possess a unique combination of strategic thinking, technical acumen, leadership abilities, and business acumen that drives innovation and delivers value to the company and its stakeholders.”
-Past Manager
Employment History
Senior Product Manager – Digital Experience Platforms 2021- present
Legrand | AV – Enterprise Digital Commerce & Customer Platforms | Minnesota, USA
• Lead cross-functional product delivery across engineering, UX, analytics, and business stakeholders to improve product discovery, purchasing workflows, and digital account experiences.
• Facilitate product discovery workshops and stakeholder alignment sessions to identify opportunities, prioritize initiatives, and translate complex business needs into scalable product solutions.
• Drive data-informed product decisions using behavioral analytics and platform insights to guide roadmap priorities and continuous product optimization.
• Partner with engineering and data teams to improve product discovery through search relevance enhancements, metadata optimization, and improved product taxonomy structures.
• Present product roadmap direction, sprint outcomes, and platform improvements to executive leadership and large stakeholder groups during sprint reviews and strategic planning sessions.
•Champion a culture of continuous improvement by introducing experimentation, iterative product development, and customer-focused design principles.
Senior Product Owner & Technology Manager — UnitedHealth Group / Optum
2012–2021
- Owned marketing technologies roadmap and UX strategies supporting C-Level executive enterprise sales initiatives.
- Championed Agile adoption; collaborated with design, engineering, and executives to deliver scalable consumer-facing tools.
- Drove measurable improvements in user engagement and system performance through data-driven iteration.
Technology Manager — Minnesota Vikings (NFL)
2008–2012
- Supported and managed end-user engagement technologies, and event systems for a major sports franchise.
- Strengthened stakeholder and vendor partnerships to deliver on high-visibility initiatives.
Senior A/V Technology Manager — Graybow Communications
2006–2012
- Delivered and project managed AV integrations, event technologies, and live-streaming solutions for corporate and community clients.
- Led technical teams supporting high-profile conferences, meetings, and productions.
Community & Sports Involvement
Board of Directors, Youth Basketball Association – Webmaster, registration/payments admin, and league setup via SportsEngine.
Youth Sports Volunteer – Coaching, team management, Video streaming/recording.
Education
Minnesota State University- Mankato, MN
General credits 1999-2001
Institute of Production & Recording- Minneapolis, MN
Certificate of Audio Production and Engineering 2002-2004
Certificates
A-CSPO, Advanced Certified Scrum Product Owner – Scrum Alliance org.
Community contributions and Hobbies
Volunteering and contributions: Board Member; Youth travelling basketball association (Web Master, Communication director), Youth sport coaching, non-profit theatre organizations
Hobbies: Family man, music production, engineering, songwriting and performance, camping, hiking, emerging technologies, woodworking, welding, antique restoration. Experience in multiple Small Business startups and entrepreneurial spirited.
