tonybordsen@gmail.com | 612-807-0103 |
tonybordsen.com | http://linkedin.com/in/anthony-tony-bordsen-812a7429
Overview
Senior Product Manager with 15+ years of corporate marketing technology experience. Passionate about driving digital transformation, eCommerce modernization, and customer-centric platform evolution. Proven success in modernizing legacy platforms, leveraging AI and machine learning to enhance user experience, and delivering measurable business growth. Recognized as an innovative thought leader who unites technology, business objectives, and customer insights into next gen. strategies and roadmaps. Adept at identifying process inefficiencies, building scalable solutions, and leading cross-functional teams while influencing executives to deliver high-impact digital products.
Key Strengths
- Product Vision & Roadmapping: Defining clear product strategies aligned with business and user needs.
- End-to-End Leadership: Manage full lifecycle from ideation to launch with Agile methodologies.
- Analytics-Driven: Apply data and KPIs to inform prioritization, feature design, and continuous improvement.
- Cross-Functional Collaboration: Strong partner to engineering, design, marketing, and executive stakeholders.
- Empathetic People Leadership: Well-liked manager known for developing talent, fostering trust, and creating an environment where teams are motivated, collaborative, and high-performing.
- Sports Tech & AV Expertise: Two decades in AV technologies, including live-streaming youth events, system integration, and digital fan engagement platforms.
“Tony possess a unique combination of strategic thinking, technical acumen, leadership abilities, and business acumen that drives innovation and delivers value to the company and its stakeholders.”
-Past Manager
Employment History
Senior Digital Product Manager, eCommerce website — Legrand North America AV Division
2021–Present
- Chief product owner for a B2B eCommerce site driving $700M+ in yearly sales, overseeing strategy, roadmap, and cross-functional execution.
- Lead transformations to a headless commerce architecture, integrating AI and ML for personalization and improved search experience.
- Manage a team of direct reports; established roadmap planning and sprint execution in alignment with enterprise strategy.
- Deliver continuous measurable gains in site performance, customer satisfaction (CSAT), and digital adoption.
Senior Product Owner & Technology Manager — UnitedHealth Group / Optum
2012–2021
- Owned marketing technologies roadmap and UX strategies supporting C-Level executive enterprise sales initiatives.
- Championed Agile adoption; collaborated with design, engineering, and executives to deliver scalable consumer-facing tools.
- Drove measurable improvements in user engagement and system performance through data-driven iteration.
Technology Manager — Minnesota Vikings (NFL)
2008–2012
- Supported and managed end-user engagement technologies, and event systems for a major sports franchise.
- Strengthened stakeholder and vendor partnerships to deliver on high-visibility initiatives.
Senior A/V Technology Manager — Graybow Communications
2006–2012
- Delivered and project managed AV integrations, event technologies, and live-streaming solutions for corporate and community clients.
- Led technical teams supporting high-profile conferences, meetings, and productions.
Community & Sports Involvement
Board of Directors, Youth Basketball Association – Webmaster, registration/payments admin, and league setup via SportsEngine.
Youth Sports Volunteer – Coaching, team management, Video streaming/recording.
Education
Minnesota State University- Mankato, MN
General credits 1999-2001
Institute of Production & Recording- Minneapolis, MN
Certificate of Audio Production and Engineering 2002-2004
Certificates
A-CSPO, Advanced Certified Scrum Product Owner – Scrum Alliance org.
Community contributions and Hobbies
Volunteering and contributions: Board Member; Youth travelling basketball association (Web Master, Communication director), Youth sport coaching, non-profit theatre organizations
Hobbies: Family man, music production, engineering, songwriting and performance, camping, hiking, emerging technologies, woodworking, welding, antique restoration. Experience in multiple Small Business startups and entrepreneurial spirited.
